Privacy Policy

Zestia — I Am LVC, Inc.

Effective Date: April 16, 2026

Last Updated: April 16, 2026

Emergency Disclaimer

This Service is not intended for emergency use. If you are experiencing a medical or mental health emergency, please contact your local emergency services immediately. In the United States, you may call or text 988 for the Suicide & Crisis Lifeline.

  1. Who We Are
    I Am LVC, Inc., doing business as “Zestia,” “we,” “us,” or “our,” operates the Zestia mobile application (iOS and Android) and associated web services (collectively, the “Service”). We are committed to protecting your privacy and handling your personal information responsibly.
    If you have any questions regarding this Privacy Policy, you may contact us at support@bestselfigniter.com.

  2. Information We Collect
    We collect information that you provide directly to us when you create an account, use the Service, or interact with features of the application. This includes your name, email address, and a securely hashed password where applicable. If you choose to sign in using Apple or Google, we receive a secure authentication token and your email address from those providers, but we do not receive or store your Apple or Google password.

    We also collect information related to your use of the Service, including onboarding responses, in-app survey answers, course progress, completion data, and engagement metrics such as points, streaks, badges, and activity logs. This information allows us to personalize your experience and track your progress.

    When you subscribe to a paid plan, payment processing is handled by third-party providers depending on your platform.

    For iOS users, subscriptions and in-app purchases are processed by Apple through Apple’s In-App Purchase system. We do not have access to your full payment details, such as credit card or billing information. We only receive limited information from Apple, such as subscription status and transaction identifiers, which are used to validate and manage your subscription.

    For Android and web users, payments are processed by Stripe, Inc. We do not store sensitive payment details such as credit card numbers, CVV codes, or bank account information. We only retain limited billing information such as your subscription status, plan type, and associated customer or subscription identifiers.

    We do not bypass platform billing systems where required by applicable app store policies.

    To provide notifications, we collect certain device-related information, including your push notification token, device identifier, platform type, timezone, and app version. This information is used solely to deliver notifications and ensure proper functionality.

    We use analytics tools such as PostHog to collect anonymized usage data, including interactions within the app, features used, and session duration. This data helps us improve the Service and enhance user experience. We configure these tools to avoid collecting personally identifiable information wherever possible.

    If you choose to use camera-based features, the application will request permission to access your device camera. Access is only granted with your explicit consent, and any data captured is not stored or transmitted unless you actively choose to upload it.

    We may also collect limited log and diagnostic information, such as crash reports and error logs, to maintain the reliability, security, and performance of the Service.

  3. How We Use Your Information
    We use the information we collect to operate, maintain, and improve the Service. This includes creating and managing user accounts, delivering personalized content and features, tracking user progress, and providing customer support. We also use this information to process subscriptions, manage billing, send notifications where permitted, detect and prevent fraud or misuse, and comply with applicable legal obligations.

  4. Information Sharing
    We do not sell, rent, trade, or share your personal information with third parties for advertising or marketing purposes.

    We may share your information only in limited circumstances necessary to operate the Service. This includes working with trusted service providers such as Amazon Web Services for hosting and infrastructure, Stripe for payment processing, Apple for in-app purchases, Google (if applicable), and notification delivery services such as Expo, Apple Push Notification Service, and Firebase Cloud Messaging. We also use PostHog for anonymized analytics.

    We may disclose information if required to do so by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect the rights, safety, or property of our users, the public, or our company.

    In the event of a merger, acquisition, or business transfer, your information may be transferred as part of that transaction. If this occurs, we will notify you before your information becomes subject to a different privacy policy.

    All third-party service providers are required to maintain confidentiality and use your data only for the purposes of providing services on our behalf.

  5. Data Security
    We implement industry-standard security measures to protect your information, including encryption of data in transit using HTTPS, secure credential management through AWS Cognito, restricted access controls, and regular security reviews. While we take reasonable steps to safeguard your data, no system can be guaranteed to be completely secure.

  6. Data Retention
    We retain your personal information only for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

    If you choose to delete your account, your personal data, including your name, email, and activity data, will be permanently removed from our systems. Some anonymized data may be retained for analytical purposes.

  7. Your Rights and Choices
    You have the right to access, update, or correct your personal information. You may also request deletion of your data at any time by using the account deletion feature within the app or by contacting us directly.

    You can control notifications and permissions, including camera access, through your device settings. You may opt out of receiving push notifications at any time.

    Depending on your location, you may have additional rights under applicable data protection laws, including the right to request access to the personal information we collect and to request its deletion. We do not sell or share your data for cross-context behavioral advertising.

  8. Children’s Privacy
    The Service is intended for individuals who are at least 18 years of age. We do not knowingly collect personal information from individuals under 18. If we become aware that such information has been collected, we will take steps to delete it promptly.

  9. Third-Party Services
    The Service may contain links to third-party websites or services that are not operated or controlled by us. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies.

  10. International Users
    The Service is operated from the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

  11. Changes to This Policy
    We may update this Privacy Policy from time to time. Any changes will be reflected by updating the “Last Updated” date above. If material changes are made, we will notify you through the Service. Continued use of the Service after such updates constitutes your acceptance of the revised policy.

  12. Contact Us
    If you have any questions, concerns, or requests regarding this Privacy Policy, you may contact us at:
    Email: support@bestselfigniter.com
    Company: I Am LVC, Inc. (dba Zestia)
    We aim to respond to all inquiries within 30 days.